Sergiana Grup has been developed as an integrated system that brings together companies that are active in cereal crops, animal husbandry, slaughter and meat processing, distribution and marketing of meat products and meals, along with public catering establishments. The production bases are located near Brasov, in Poiana Marului and Sercaia villages, and the commercial function is ensured by the network of 59 stores and the distribution network. The presence in the hospitality industry is marked by the 10 restaurants and an event center - Sergiana Center.

Providing tourists - who were already attracted by the beauty of the area - with good food, with a home-made flavor, can be a good business proposition. This is how Sergiana started.

For a meat industry, foodservice and livestock entrepreneur, both the quality of the products, as well as the dream that inspired the business, are important. Tudor Neculoiu dreamed of agrotourism: he wanted to build a large agrotouristic complex in the village where he was born. An engineer who never shies away from a challenge, he started his business alongside his wife, Aurora, and his brothers - Gheorghe and Sergiu.


In 1992, he started a small bakery in Poiana Marului, with home-made bread baked by Mama Letitia, lovingly called Mama Leti within the family. In 1994, he takes one step further by opening a butchery, in the outskirts of the village. The first meat products under the Sergiana Poiana Marului brand are so good, that they start selling right off the factory gate. The factory manages to preserve the area’s inheritance, by buying the livestock from local breeders, but also works closely with a Romanian livestock complex, with a larger factory and its own farm.


In 2002, Neculoiu decides to invest in the Europig Livestock Complex, in Sercaia: he acquires animals with superior genetic qualities and modernizes the complex by adding a modern slaughterhouse, authorized according to European standards, a fodder factory and a huge grain store. At the same time, he rebuilds the factory in Poiana Marului, which encompassed, in 2008, 9,000 sqm of production and storage facilities. A remarkable investment, as well as a unique performance: the construction site followed the production flow so that the old factory could maintain production without stopping at all stages of the project, until it was eventually transformed into space for the new delivery sector.



In 2015, the modernization process of the Casa Tudor restaurant is completed - it is a spectacular project that makes use of unique architectural solutions, as well as being one of the 5 traditional restaurants in Brasov. The unmistakable taste of the products brought directly from our own farms is present here as well. One of the most important Sergiana trademarks is its network of grocery stores with its own distribution line. Tens of vans leave each night from Poiana Marului in order to reach the stores all around the country by morning, delivering fresh merchandise.


I live the Sergiana life. It is my life.

From my passion from folk dancing, to an comprehensive project featuring traditional Romanian products, Sergiana is just like Transylvanian cuisine: unmissable from a holiday in Brașov! We’re always here for you, with stories of the olden days and today’s fresh new flavors.

The Sergiana Tradition

A Dialogue With Modern Life

The development of the zootechnical complex from Sercaia was made under animal welfare care. And this concept begins with the arrangement and maintenance of growing halls and continues with the purchase and cultivation of cereal plants, in order to complete the preparation of the fodder and storage in conditions that ensure their quality. This is because we are committed to harnessing and promoting the legacies inherited from cattle breeders and butchers from Tara Barsei. For us, they give value to the Goodies from Ardeal.

Sergiana taste has roots in places where we were born and grew up. We are aware of this, as we understand that some of our achievements will return to the communities we left or to those we live in. This is for us the significance of the concept of social responsibility.


We cherish traditions, offering honest, tasty products!


To always be a brand that is well known for its premium quality, trustworthy products!

The Sergiana Spirit Values