Sergiana Story

Sergiana lives through its people, and each generation takes the story further.

People are Sergiana's voices

Currently, Sergiana Group encompasses a farm and a livestock complex in the vicinity of Brasov, a network of over 50 stores with its own distribution system, but also some of the best restaurants in Brasov and Neptun, and an event center - Sergiana Center. Everything built on the desire to offer customers quality food and Romanian products - perfectly controlled, from their basic ingredients to the way they’re sold in shops.

Providing tourists - who were already attracted by the beauty of the area - with good food, with a home-made flavor, can be a good business proposition.

This is how Sergiana started.

For a meat industry, foodservice and livestock entrepreneur, both the quality of the products, as well as the dream that inspired the business, are important. Tudor Neculoiu dreamed of agrotourism: he wanted to build a large agrotouristic complex in the village where he was born. An engineer who never shies away from a challenge, he started his business alongside his wife, Aurora, and his brothers - Gheorghe and Sergiu.

I live the Sergiana life. It is my life.

From my passion for folk dancing, to an comprehensive project featuring traditional Romanian products, Sergiana is just like Transylvanian cuisine: unmissable from a holiday in Brașov! We’re always here for you, with stories from the olden days and today’s fresh new flavors.

THE SERGIANA TRADITION, A Dialogue With Modern Life

Local ingredients and modern techniques. Customs inherited from the old livestock breeders from the Transylvanian hills and products that reach nearly every corner of the country. Romanian taste and international recognition.

The Sergiana taste was born within the communities where we were also born, and that we want to raise. More important than the social impact of our business over the area, or the way Sergiana was founded, is, by far, our attitude towards good food: each piece of meat has its use and, most importantly, must be properly cooked.

MISSION

We cherish traditions, offering honest, tasty products!

VISION

To always be a brand that is well known for its premium quality, trustworthy products!

SERGIANA’S EVOLUTION

Tradition, technology and human resources! These are the pillars of our evolution in over 25 years!

2022

2022

The opening of Calul Bălan Restaurant in Neptun;

Sergiana, the most beloved brand from Brașov! - 1st place - FWDBV;

The opening of 3 Sergiana Stores in Kaufland: Câmpina, Brașov, Hunedoara;

Sergiana Stores rebranding.

2021

2021

Sergiana, the best brand from Brasov - 1st place - FWDBV;

Rebranding Shop Sergiana - Kaufland;

Progressive Awards Gala - 1st place - Best Independent Retailer Transilvania şi Best Vertically Integrated Business.

2020

2020

Online Orders – Sdelivery and Online Shop;

Rebranding Sergiana shops - Kaufland;

Sergiana Afi Brașov restaurant is opened

Sergiana, the best brand from Brasov - 1st place - FWDBV;

Horeca Group - third place - Horeca Awards - Sergiana Grup.

2019

2019

25th Anniversary of Traditional Flavors from Ardeal;

The Stana Turistica restaurant is opened - Poiana Brasov;

Sergiana school;

Sergiana Restaurant - 2nd Prize at Horeca Awards 2020.

2018

2018

The Sub Cetate restaurant is opened;

Sergiana, the best brand from Brasov - 1st place - FWDBV;

Sergiana Restaurant - 3nd Prize at Horeca Awards 2018.

2017

2017

Sergiana Restaurant - 2nd Prize at Horeca Awards 2017;

Sergiana, the best brand from Brasov - 1st place - FWDBV.

2016

2016

New packaging lines are being used at Poiana Marului! Ham specialities, raw-dried delicacies and game products are now marketed in foil and vacuum;

In January, we opened the La Mama Leti restaurant in Poiana Marului, the best restaurant you’ll find from Brașov to Bran!

Sergiana Restaurant - 2nd Prize at Horeca Awards 2016.

2015

2015

Casa Tudor re-opens its gates, astonishing everyone who sets foot inside.

The spectacularly comprehensive project and the innovative architectural solutions turned the place into a landmark in Brasov.

The Sergiana restaurant is opened - Coresi.

2014

2014

Anniversary of 20 years of Goodies from Ardeal.

2013

2013

The opening of a cattle farm and the acquisition of 120 Black Angus cows and 300 Romanian Baltata cows.

The opening of the Managalita pig farm;

Sergiana Association;

IFFA Germany - Silver (1), Bronze (1)

2011

2011

The company opens 9 new stores in: Brașov, Predeal, Codlea, Bran, Kaufland - Câmpina, Sibiu, Sebeș, Alba Iulia, Craiova;

Cereal warehouse, capacity 10 k tons - Europig Șercaia Complex.

2010

2010

he Tassi restaurant is opened;

The start of the collaboration with the Kaufland hypermarket network (an expansion of the Sergiana store network development);

IFFA Germany - Gold (6), Silver (2)

2009

2009

Opening of the Sergiana Event Centre.

The relocation of the Sergiana restaurant.

2008

2008

The process of expanding and modernizing the factory is finished.

2007

2007

IFFA Germany - Gold (3), Silver (2), Bronze (1)

2006

2006

Nec’s Bistro opens. The process of expanding and modernizing the factory starts;

Opening of the Șercaia slaughterhouse

2003

2003

The opening of the Casa Tudor restaurant;

The opening of the Sergiana restaurant;

1999

1999

Ceasu’ Rău Restaurant opens.

Acquisition of the pig breeding complex from Şercaia - EUROPIG.

1994

1994

The Poiana Marului factory opens. The first meat products under the Sergiana Poiana Marului brand.

1992

1992

The Poiana Marului bakery opens.

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